Steve Jobs discusses marketing before showing an unaired “Think Different” television commercial from 1997. Jobs had just returned to Apple following its purchase of NeXT Computer. Apple was near bankruptcy at the time but returned to profitability in 1998 with Steve again at the helm. 1) Marketing is about Value – If your customers or [...]
August 29, 2012
Hey Salespeople! Leverage LinkedIn in 5 Easy Steps
LinkedIn is a powerful force for salespeople. Here is how to make it work wonders for you in just 5 easy steps: 1. Complete your profile to 100% Be sure to include a picture of yourself. (Just NOT wearing a lampshade!) You can learn how to complete your LinkedIn profile here. 2. Master LinkedIn “advanced [...]
August 21, 2012
Is Video the New eBook?
While the eBook has ruled as the internet marketer’s give away of choice, video is poised to take over. YouTube drives this change in marketing strategy. It is no secret that YouTube has changed from just a casual video hosting platform to a powerful branding channel for many businesses. But, how does a small business [...]
August 12, 2012
My Startup is 9x Leaner!!!
If you are going to walk the walk, you better know how to talk the talk. For instance, do you know How to describe an “unstoppable” idea? How to compare your startup to a competitor’s? What is the correct A/B test/Pivot strategy? Learn all this and much, much more in the video below. You can [...]
July 30, 2012
The Secret Way to Stand Out at LinkedIn
Most business people know that LinkedIn is a great way to boost your business-focused social networking. With over 90 million members, and one new one every second, LinkedIn has become the go-to place for business networking. Yet, many people do not complete a profile or use the standard format when they fill out the profile [...]
July 26, 2012
Ratio Change: Startups Need Some Leading Ladies
Every day the debate rages on about women, men, parity and the workplace. You know the opinions, but what are the facts? This fascinating infographic on Women@Work from the MBA@UNC Online MBA program breaks down the areas where women lead, lag behind and are virtually forgotten in the business world. Let’s check out the statistics, [...]
July 25, 2012
Twitter Your Way to the Perfect Pitch
A successful pitch is a conversation starter. The objectives are to introduce your product, brand or service make the listener want to know more. Use the strategies of a successful Twitter post to capture someone’s attention and get a conversation started. The First 140: Your headline should contain the most important information you want customers [...]
July 24, 2012
First Earn It: 5 Tips for Building A Successful Sweat Equity Team
A fledgling company has a lot of dreams, but often little cash. During the early stages your business should focus on product and customers. This includes financial focus as well as development focus. But how do you attract an all-star team that will be highly motivated to create a top-tier product on a shoestring budget? [...]
July 23, 2012
Money, Money, Money: Top 10 Ways to Finance Your Startup
Startups who need capital have often walked a well-worn path. First you use personal savings to get off the ground, move on to asking your friends and family for money, grow to the point where you can attract the attention and checks of private investors or banks and then plan on a glorious initial public [...]
July 19, 2012
Too Rare A Breed: Women in Startups
Much consternation has centered recently about the male-dominated world of tech startups. Beverly Tam, writing for Women 2.0, lists the reasons she found for the disparity. Dave McClure of 500 Startups recently exhorted women to focus on becoming angel investors in TechCrunch. Women Innovate Mobile started a women-centric startup accelerator. All noble pursuits, to be [...]
Subscribe
Subscribe to our e-mail newsletter to receive updates.
September 30, 2012
0 Comments