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Author Archives | burresq

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Not Me: 7 Things Great Entrepreneurs Don’t Do

November 9, 2013

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  As Entrepreneur implores, be yourself as you start your business!     As Entrepreneur points out: 1) Entrepreneurs worry about the business, and not much else. 2) Entrepreneurs create real value best by being who they really are. 3) Entrepreneurs are in it for the big win – and don’t complain about the bumps […]

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Cut Through the Noise: Steve Jobs on Marketing

September 30, 2012

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Steve Jobs discusses marketing before showing an unaired “Think Different” television commercial from 1997. Jobs had just returned to Apple following its purchase of NeXT Computer. Apple was near bankruptcy at the time but returned to profitability in 1998 with Steve again at the helm. 1) Marketing is about Value – If your customers or […]

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Hey Salespeople! Leverage LinkedIn in 5 Easy Steps

August 29, 2012

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LinkedIn Pen

LinkedIn is a powerful force for salespeople. Here is how to make it work wonders for you in just 5 easy steps: 1. Complete your profile to 100% Be sure to include a picture of yourself. (Just NOT wearing a lampshade!) You can learn how to complete your LinkedIn profile here. 2. Master LinkedIn “advanced […]

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