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Author Archives | TekEsq

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The Analogy Implementation

August 23, 2012

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“History is not, of course, a cookbook offering pretested recipes. It teaches by analogy, not by maxims.” Henry Kissinger Everyone gets stuck. Every once in a while you get stuck. Brought to a standstill with no obvious way forward. What is important is what happens next. Most people do one of two things. They look […]

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Is Video the New eBook?

August 21, 2012

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While the eBook has ruled as the internet marketer’s give away of choice, video is poised to take over. YouTube drives this change in marketing strategy. It is no secret that YouTube has changed from just a casual video hosting platform to a powerful branding channel for many businesses. But, how does a small business […]

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My Startup is 9x Leaner!!!

August 12, 2012

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Lean Startup

If you are going to walk the walk, you better know how to talk the talk. For instance, do you know How to describe an “unstoppable” idea? How to compare your startup to a competitor’s? What is the correct A/B test/Pivot strategy? Learn all this and much, much more in the video below. You can […]

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Burn Your Business Model: You Need a Profit Model to Succeed

August 6, 2012

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Business Plan

It is time, my friends, to light a fire under your business plan, and let rise from the ashes a new plan. A plan to succeed. Does your mind buzz with new businesss ideas? Do your friends approach you with ideas for a new venture? Did you make a business plan and then spend time, […]

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The Secret Way to Stand Out at LinkedIn

July 30, 2012

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LinkedIn

Most business people know that LinkedIn is a great way to boost your business-focused social networking. With over 90 million members, and one new one every second, LinkedIn has become the go-to place for business networking. Yet, many people do not complete a profile or use the standard format when they fill out the profile […]

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Ratio Change: Startups Need Some Leading Ladies

July 26, 2012

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Women In Business

Every day the debate rages on about women, men, parity and the workplace. You know the opinions, but what are the facts? This fascinating infographic on Women@Work from the MBA@UNC Online MBA program breaks down the areas where women lead, lag behind and are virtually forgotten in the business world. Let’s check out the statistics, […]

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Twitter Your Way to the Perfect Pitch

July 25, 2012

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A successful pitch is a conversation starter. The objectives are to introduce your product, brand or service make the listener want to know more. Use the strategies of a successful Twitter post to capture someone’s attention and get a conversation started. The First 140: Your headline should contain the most important information you want customers […]

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First Earn It: 5 Tips for Building A Successful Sweat Equity Team

July 24, 2012

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Avacado Tree and Fruit

A fledgling company has a lot of dreams, but often little cash. During the early stages your business should focus on product and customers. This includes financial focus as well as development focus. But how do you attract an all-star team that will be highly motivated to create a top-tier product on a shoestring budget? […]

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Money, Money, Money: Top 10 Ways to Finance Your Startup

July 23, 2012

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Finance

Startups who need capital have often walked a well-worn path. First you use personal savings to get off the ground, move on to asking your friends and family for money, grow to the point where you can attract the attention and checks of private investors or banks and then plan on a glorious initial public […]

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Too Rare A Breed: Women in Startups

July 19, 2012

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Much consternation has centered recently about the male-dominated world of tech startups. Beverly Tam, writing for Women 2.0, lists the reasons she found for the disparity. Dave McClure of 500 Startups recently exhorted women to focus on becoming angel investors in TechCrunch. Women Innovate Mobile started a women-centric startup accelerator. All noble pursuits, to be […]

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