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Cut Through the Noise: Steve Jobs on Marketing

September 30, 2012

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Steve Jobs discusses marketing before showing an unaired “Think Different” television commercial from 1997. Jobs had just returned to Apple following its purchase of NeXT Computer. Apple was near bankruptcy at the time but returned to profitability in 1998 with Steve again at the helm. 1) Marketing is about Value – If your customers or […]

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Hey Salespeople! Leverage LinkedIn in 5 Easy Steps

August 29, 2012

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LinkedIn Pen

LinkedIn is a powerful force for salespeople. Here is how to make it work wonders for you in just 5 easy steps: 1. Complete your profile to 100% Be sure to include a picture of yourself. (Just NOT wearing a lampshade!) You can learn how to complete your LinkedIn profile here. 2. Master LinkedIn “advanced […]

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Is Video the New eBook?

August 21, 2012

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While the eBook has ruled as the internet marketer’s give away of choice, video is poised to take over. YouTube drives this change in marketing strategy. It is no secret that YouTube has changed from just a casual video hosting platform to a powerful branding channel for many businesses. But, how does a small business […]

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The Secret Way to Stand Out at LinkedIn

July 30, 2012

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LinkedIn

Most business people know that LinkedIn is a great way to boost your business-focused social networking. With over 90 million members, and one new one every second, LinkedIn has become the go-to place for business networking. Yet, many people do not complete a profile or use the standard format when they fill out the profile […]

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Twitter Your Way to the Perfect Pitch

July 25, 2012

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A successful pitch is a conversation starter. The objectives are to introduce your product, brand or service make the listener want to know more. Use the strategies of a successful Twitter post to capture someone’s attention and get a conversation started. The First 140: Your headline should contain the most important information you want customers […]

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