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Tag Archives: think different advertising campaign

Cut Through the Noise: Steve Jobs on Marketing

September 30, 2012

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Steve Jobs discusses marketing before showing an unaired “Think Different” television commercial from 1997. Jobs had just returned to Apple following its purchase of NeXT Computer. Apple was near bankruptcy at the time but returned to profitability in 1998 with Steve again at the helm. 1) Marketing is about Value – If your customers or […]

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